The Factors Affecting Chinese Citizens' Participation in Communal Charity Activities
LI Bing-Shui1, Sun-Zhao-Hui2
1.School of Humanities and Social Sciences, North China Electric Power University, Baoding 071003;
2.Department of Administration and Economics, Tianjin University, Tianjin 300072, China
Abstract：Communal charity is the product of the transition from the traditional enterprise and institution charity to individual charity and thus is a new kind of charity after China reopened itself to the outer world. So it is of great significance to explore the factors that can affect the residents' participation in communal charity via Logit, OLS and Logistic and Oprobit model on the base of the empirical research data about the status of communal charity activities. And the study shows that age, value, communal organization and leadership, charity jobs, social culture and social trend exercise great influence on participation. Thus, in the institutionalized, standardized and orderly charity activities, the communal charity must be institutionalized, the individuals and communities be the main body and the social environment of communal charity be optimized.
［1］余志海.举手之劳的善举——“多背一公斤”公益旅游活动［J］.信息技术教育,2007(3):9-10.［2］刘绩宏.利他网络与社交网络的拟合——关于微公益信息传播效果的改进［J］.新闻界，2011（8）：85-91.［3］赵娜娜.微公益在和谐社会中的作用及其未来发展对策初探［J］.神州,2012(9):256-257.［4］吴秋鹏.国内外民间微公益组织的发展现状研究［J］.经营管理者,2011(10):278.［5］陈茗,林志婉.城市老年人参与社会公益活动的意愿及其影响因素［J］.人口学刊,2004(3):30-34.［6］马丽芳.浅谈青少年亲社会行为及其培养［J］.科协论坛,2009(3):174-175.［7］马小勇,许琳.慈善行为的经济学分析［J］.西北大学学报：社会科学版,2001,31(4):93-98.［8］蔡佳利.家计单位捐赠行为之研究［D］.台湾:世新大学管理学院,2005.［9］董文杰.影响慈善行为因素分析及改进措施［D］.西安:陕西师范大学政治经济学院,2009.［10］Sleyke,D.M.C.,Brooks,A.C. Why do people give? new evidence and strategies for nonprofit managers［J］. American Review of Public Administration, 2005, 35(3):199-222.［11］陈少君.公众参与社区志愿服务的影响因素与对策——以湖北省H市的15个社区为例［J］.社会工作,2001(6):36-39.［12］邵政严.试论我国青年志愿服务的价值与影响因素［J］.中国青年研究,2010(7):46-48.［13］宋妍.影响四川省高校大学生参与志愿服务的因素研究［D］.成都:西南交通大学公共管理学院,2011.［14］常锐.论大学生参与志愿服务的影响因素及路径选择［J］.吉林师范大学学报：人文社会科学版,2013(2):76-78.［15］范洪敏.参与式福利理念的提出与构建［J］.四川理工学院学报：社会科学版，2013（5）：15-18.
2014, Vol. 16 
